Wednesday, January 13, 2010

market research

One of the things I learned back then was to be wary of
certain research results. Why? Because I learned that it's
pretty easy to purposely skew research questions to get the
results you want.

Which is why a lot of new products fail, even though the
research said they should have succeeded.

While there are no certainties when conducting or reviewing
marketing research, one thing is clear. When data from
multiple sources continue to say the same thing, than that
data is typically true.

Such is the case when it comes to Internet Marketing.

Countless research studies have proven beyond a doubt that
virtually every company can profit from improving their
online presence. Consider these recent statistics from
eMarketer and Cornell University:

* 87% of all Internet users utilize search engines to find
information on goods and services online.

* 63% of all Internet users have used the Internet
specifically to research a product or service before buying
it.

* 49.9% of companies marketing their businesses online
realize ROIs exceeding 100%. (that means they make over $2
for every dollar they invest online!)

* 37.1% of B2C and 37.9% of B2B companies who have tried,
have successfully marketed their businesses using Facebook.

The research is pretty clear. Getting your company found in
the appropriate places online can skyrocket your growth and
profits.

But, like with anything else, internet marketing is a bit
complex. And, more often than not, business owners don't
realize success right away.

It's sort of like riding a bicycle. Once you know how to do
it and get the hang of it, it's smooth sailing. But, the
first few times, particularly if you don't have anyone
watching out for you, you'll fall down.

In fact, I've fallen down quite a few times. Over the past
ten years, I have invested over $5 million of my own money
into internet marketing. But, while I've gotten knocked down
a few times, I've also enjoyed a ton of success. And I've
learned a whole bunch of valuable lessons.

And, right now, I'm putting together the final touches on
my internet marketing course so I can teach you these
lessons.

While I'd love for you to buy the course, even if you don't
buy it, I feel obliged to get at least some of this
extremely valuable information in your hands. That way you
can start using internet marketing techniques to grow your
revenues and profits (and not get hammered by a competitor
who is a savvier online marketer).

So stay tuned. Over the next couple of weeks, I will be
sending you a few emails with some of the information from
my upcoming internet marketing course.


To Your Success,

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